The early survey company using in person interviews rather than telephones was:
A) Hooper
B) Cooperative analysis of Broadcasting
C) Pulse
D) Arbitron
Correct Answer:
Verified
Q12: Cost Per Thousand (CPM) means:
A) The salesman´s
Q13: The most important use of ratings is?
A)
Q14: Arbitron successor Nielsen Audio has announced intentions
Q15: In the majority of their radio markets,
Q16: Radio research initially began in what decade?
A)
Q18: In 1963, the Broadcast Rating Council was
Q19: The current leader in providing radio ratings
Q20: The Metro Survey Area (MSA) is defined
Q21: Arbitron uses what method to determine ratings?
A)
Q22: What kind of research results in an
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