Question 1

AOR - ________ Oriented Rock
A) Album
B) Adult
C) American
D) Ad-free

Accepted Answer

The answer of AOR - ________ Oriented Rock
A) Album
B) Adult
C)...

Question 2

Which of these online audio streaming services has the highest number of paying subscribers?
A) iHeartRadio
B) Pandora
C) Soundcloud
D) Spotify

Accepted Answer

Spotify has the highest number of paying subscribers with over 155 million as of June 2021.

Question 3

Digital Audio Tape machines are still commonly used in many radio production studios today.

Accepted Answer

While Digital Audio Tapes (DATs) were commonly used in radio production studios in the past, they have since been largely replaced by digital audio workstations (DAWs) and other digital storage formats.

Question 4

According to a recent Ipsos study of in-car listening choices by consumers, XM/Sirius Satellite Radio was the 2nd most popular form of audio.

Accepted Answer

There is no specific information available from a recent Ipsos study indicating that XM/Sirius Satellite Radio was the 2nd most popular form of in-car audio listening.

Question 5

The ratings company that was bought by Nielson in 2013 and rebranded as "Nielson Audio" is still referred to by its old name,
A) Arbitron
B) Hooper
C) Accurating
D) Pulse

Accepted Answer

The ratings company that was bought by Nielson in 2013 and rebranded as "Nielson Audio" was formerly known as Arbitron.

Question 6

On noncommercial radio stations, what kind of announcements take the place of commercials?
A) Station promos
B) Underwriting announcements
C) Public service Announcements
D) Fundraising announcements

Accepted Answer

Underwriting announcements are used on noncommercial radio stations as a form of acknowledgment for financial support, taking the place of traditional commercials. These announcements typically mention the supporter's name and may briefly describe their business or service without making promotional claims or calls to action.

Question 7

Radio Station websites offer what advantages?
A) Better signal quality
B) Secondary revenue opportunities
C) Interesting graphics
D) Commercial-free programming

Accepted Answer

Radio station websites offer secondary revenue opportunities through online advertising, sponsorships, and partnerships. They may also offer live streaming of their programming or podcasts, which can attract a wider audience and generate additional revenue. The other options listed (A, C, and D) are not necessarily advantages of radio station websites.

Question 8

In 2013, the biggest challenge confronting Internet presence continued to be:
A) A lack of consumer listening devices.
B) Large fees charged to provide music.
C) Weak advertising revenues.
D) A lack of audience ratings.

Accepted Answer

The answer of In 2013, the biggest challenge confronting Internet...

Question 9

What is one of the main problems with satellite radio?
A) It is commercial-free
B) It is obscenity-free
C) It utilizes free receivers
D) It has high monthly subscriber fees

Accepted Answer

The main problem with satellite radio is its high monthly subscriber fees, which can be a barrier to adoption for some potential customers. While some customers may appreciate the lack of commercials and obscenity, these are not necessarily viewed as problems for the industry as a whole. Additionally, while satellite radio does utilize proprietary receivers, this is not typically viewed as a significant issue for most users.

Question 10

What is one of the advantages of digital radio broadcasting?
A) A multiplex stereo signal
B) Compatibility with current analog signals
C) More affordable prices than existing receivers
D) Dramatic improvement in the quality of the signal

Accepted Answer

One of the advantages of digital radio broadcasting is that it provides a dramatic improvement in the quality of the signal. This is because digital radio signals are less susceptible to interference and noise, resulting in clearer and more consistent sound.

Question 11

Who handles the buying and selling of radio stations these days?
A) The networks
B) A brokerage firm
C) The individual owner
D) The FCC

Accepted Answer

A brokerage firm typically handles the buying and selling of radio stations, acting as an intermediary between the buyer and seller. While networks may be involved in radio station ownership, they typically would not handle individual transactions. Individual owners may sell their radio station, but they would likely use the services of a brokerage firm. The FCC regulates the ownership and operations of radio stations, but they do not handle the buying and selling process.

Question 12

The largest and most successful radio group to emerge since deregulation has been:
A) Entercom
B) Greater Media
C) Clear Channel
D) CBS Radio

Accepted Answer

Clear Channel (now iHeartMedia) has been the largest and most successful radio group since deregulation, owning over 800 radio stations across the United States and reaching over 110 million listeners each week.

Question 13

What was the one of the effects of the Telecommunications Act of 1996?
A) More local independent radio stations
B) "Duopolies" were limited to just two in each market
C) Reduction in the level of local programming
D) Limited the number of stations a corporation could own

Accepted Answer

The Telecommunications Act of 1996 led to a reduction in the level of local programming as communication corporations were allowed to own more stations, leading to a decrease in local programming and an increase in national programming.

Question 14

To counter the sharp reversal of fortunes, many broadcasters formed _____________agreements, whereby one radio station leases time and/or facilities from another area station.
A) Reciprocal trade agreements
B) Local Marketing Agreements
C) Revenue Sharing agreements
D) Non-competetive Network Agreements

Accepted Answer

The passage mentions that broadcasters formed agreements to counter the reversal of fortunes. Among the options given, Local Marketing Agreements fit this description best, as they involve one station leasing time and/or facilities from another local station. The other options do not necessarily involve the leasing or sharing of resources between stations.

Question 15

Seventy percent of radio´s ad revenues come from what source?
A) National ad agencies
B) Local spot sales
C) Listener donations
D) Tradeouts

Accepted Answer

According to the given information, 70% of radio's ad revenues come from local spot sales. Therefore, the best choice is B, local spot sales.

Question 16

According to legend, Todd Storz and Bill Steward laid the ground work for what popular format after observing what people played on the jukebox at a local tavern?
A) Middle of the Road
B) Progressive Rock
C) Top 40
D) Beautiful Music

Accepted Answer

Todd Storz and Bill Steward observed that the popular songs played on the jukebox at the local tavern were typically the top 40 hits. Therefore, they developed the Top 40 format for radio stations, which played the current and most popular songs.

Question 17

What is meant by the term "frag-out"?
A) The invention of Top 40 radio
B) A wider variety of formats
C) Narrowcasting or niche-casting
D) Different music for each daypart

Accepted Answer

Frag-out refers to the trend in radio broadcasting where stations are moving towards narrowcasting or niche-casting, targeting specific audiences with specialized programming rather than general appeal.

Question 18

The Telecommunications Act of of 1934 was the legislation passed by congress that removed ownership restrictions for radio companies allowing for an age of rapid consolidation.

Accepted Answer

The statement is incorrect. The Telecommunications Act of 1934 was actually passed to regulate and establish controls over communication companies, including radio companies. It was the Telecommunications Act of 1996 that removed ownership restrictions and led to consolidation.

Quiz 3: Programming

AOR - ________ Oriented Rock

Which of these online audio streaming services has the highest number of paying subscribers?

Digital Audio Tape machines are still commonly used in many radio production studios today.

According to a recent Ipsos study of in-car listening choices by consumers, XM/Sirius Satellite Radio was the 2nd most popular form of audio.

The ratings company that was bought by Nielson in 2013 and rebranded as "Nielson Audio" is still referred to by its old name,

On noncommercial radio stations, what kind of announcements take the place of commercials?

Radio Station websites offer what advantages?

In 2013, the biggest challenge confronting Internet presence continued to be:

What is one of the main problems with satellite radio?

What is one of the advantages of digital radio broadcasting?

Who handles the buying and selling of radio stations these days?

The largest and most successful radio group to emerge since deregulation has been:

What was the one of the effects of the Telecommunications Act of 1996?

To counter the sharp reversal of fortunes, many broadcasters formed _____________agreements, whereby one radio station leases time and/or facilities from another area station.

Seventy percent of radio´s ad revenues come from what source?

According to legend, Todd Storz and Bill Steward laid the ground work for what popular format after observing what people played on the jukebox at a local tavern?

What is meant by the term "frag-out"?

The Telecommunications Act of of 1934 was the legislation passed by congress that removed ownership restrictions for radio companies allowing for an age of rapid consolidation.