In which stage of the sales management process does developing plans for selling to individual customers or segments and integrating those plans with the firm's corporate, business, and marketing strategies take place?

Question

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Developing plans for selling to individual customers or segments and integrating those plans with the firm's corporate, business, and marketing strategies is part of defining the strategic role of the selling function in the sales management process. Options B, C, and D refer to different stages of implementing and managing the salesforce after the strategic role has been defined.

In Which Stage of the Sales Management Process Does Developing