Which of the following best illustrates an account targeting strategy?

Question

Quizplus · Accepted Answer

The categorization of accounts based on volume, purchase frequency, and sales potential is the best illustration of an account targeting strategy. This strategy involves identifying and focusing on specific groups of customers who have the potential for higher sales and profitability. By categorizing accounts, companies can better understand and meet the unique needs of each group, and allocate resources more effectively for maximum results. Other choices (A, C, and D) may be part of a broader marketing strategy, but they do not specifically relate to the targeting of accounts.

Which of the Following Best Illustrates an Account Targeting Strategy