Marcus Is a Sales Manager Trying to Determine the Best

Marcus is a sales manager trying to determine the best type of relationship to seek with the different account groups his company serves. What should he keep in mind?

A) Most customers prefer a lower level transaction-based relationship.
B) The relationship desired by the customer takes priority over the cost of serving that customer.
C) Selling costs are increased when serving accounts with higher level relationships.
D) Most customers prefer a higher level collaborative relationship.