According to the textbook, what is the first step in the sales training process?

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According to the textbook, the first step in the sales training process is to assess sales training needs. This involves identifying the specific knowledge, skills, and abilities that salespeople need to perform their job effectively. Once these needs are identified, the other steps in the training process can be implemented, such as setting training objectives, designing programs, and evaluating alternatives.

According to the Textbook, What Is the First Step in the Sales