According to the textbook, which of the following best summarizes the rationale for an organization spending resources on sales training?
A) When properly designed and executed, sales training has the fastest return on any investment it may choose to make.
B) Most organizations depend on sales training to compensate for mistakes made in recruitment and selection.
C) It is more cost efficient to train salespeople than to replace those who are underperforming.
D) Salespeople like sales training that improves both morale and performance.
Correct Answer:
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