According to the textbook, what is the name for a comprehensive, systematic approach for evaluating sales organization effectiveness that provides management with diagnostic as well as prescriptive information?

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The name for a comprehensive, systematic approach for evaluating sales organization effectiveness that provides management with diagnostic as well as prescriptive information is a sales organization audit. This is discussed in the textbook as a tool to evaluate the performance and effectiveness of the sales force. Option B, sales analysis, is too broad and refers to simply analyzing sales data. Option C, performance measurement system, is also too broad and could refer to any system of measuring performance in an organization. Option D, management by objectives, is a management philosophy that emphasizes setting and achieving specific objectives, but it is not specific to evaluating sales organization effectiveness.

According to the Textbook, What Is the Name for a Comprehensive