The effectiveness of electronic media
A) cannot be measured
B) can only be measured by simple visitor numbers
C) cannot measure popularity of sites
D) lacks the ability to link activity to sales outcomes
Correct Answer:
Verified
Q1: The early experiences of marketers using theiInternet
Q2: Electronic media
A) are unethical as they breach
Q4: Social networking sites
A) cannot be influenced by
Q5: Viral marketing is
A) an effective marketing communications
Q6: SMS communication
A) enables large amounts of information
Q7: E-commerce
A) only applies to consumer purchasing
B) only
Q8: Pop-up ads
A) add interest to websites
B) add
Q9: Internet success factors include
A) Content, Customisation, Connection,
Q10: Marketers creating 'buzz' via social media can
Q11: Remarketing is a simple form of targeting
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