Remarketing is a simple form of targeting previous visitors to a website, by displaying adverts related to their visit to the website on other websites they are visiting. It is also called:

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Remarketing is also called retargeting as it involves targeting visitors who have previously shown interest in a website or its products/services, and displaying ads to them on other websites they visit. Double targeting and double retargeting are not commonly used terms in the context of digital advertising. Targeting is a broader term that encompasses various types of audience segmentation and selection.

Remarketing Is a Simple Form of Targeting Previous Visitors to a Website