Uses and Gratifications Theory (UGT) is a theory which explains:

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The Uses and Gratifications Theory (UGT) is a theory which explains why and how people actively seek out specific media to satisfy specific needs. This theory is based on the concept that individuals have certain needs or desires, and they use media as a tool to fulfill these. It suggests that people are not passive recipients of media, but rather, they have an active role in choosing and using the media. The theory also proposes that people, not the media, are the ones in control. They use the media to get specific gratifications, such as entertainment, information, personal identity, and social interaction.

Uses and Gratifications Theory (UGT) Is a Theory Which Explains