Uses and Gratifications Theory (UGT) recognises that there are many different uses and gratifications that can be sought when choosing a "channel" to engage with. For internet "channels", the most common categories are the following:
A) Information Exchange, Consumption of Information, Socialising and general conversation, Diversion and escapism, Education
B) Information Exchange, Consumption of Information, Socialising and general conversation, Diversion and escapism, Education, Status-seeking
C) Information Exchange, Information Overload, Socialising and general conversation, Diversion and escapism, Education, Status-seeking
D) Information, Consumption of Information, Socialising and general conversation, Diversion and escapism, Education, Status-sharing
Correct Answer:
Verified
Q3: The effectiveness of electronic media
A) cannot be
Q4: Social networking sites
A) cannot be influenced by
Q5: Viral marketing is
A) an effective marketing communications
Q6: SMS communication
A) enables large amounts of information
Q7: E-commerce
A) only applies to consumer purchasing
B) only
Q8: Pop-up ads
A) add interest to websites
B) add
Q9: Internet success factors include
A) Content, Customisation, Connection,
Q10: Marketers creating 'buzz' via social media can
Q11: Remarketing is a simple form of targeting
Q12: Uses and Gratifications Theory (UGT) is a
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