The early experiences of marketers using theiInternet showed that
A) it is too complicated for most marketers
B) customer orientation is essential
C) customers find it too complicated to use regularly
D) people only visit websites for information before visiting a store
Correct Answer:
Verified
Q2: Electronic media
A) are unethical as they breach
Q3: The effectiveness of electronic media
A) cannot be
Q4: Social networking sites
A) cannot be influenced by
Q5: Viral marketing is
A) an effective marketing communications
Q6: SMS communication
A) enables large amounts of information
Q7: E-commerce
A) only applies to consumer purchasing
B) only
Q8: Pop-up ads
A) add interest to websites
B) add
Q9: Internet success factors include
A) Content, Customisation, Connection,
Q10: Marketers creating 'buzz' via social media can
Q11: Remarketing is a simple form of targeting
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