Small local businesses
A) cannot afford direct marketing
B) use less sophisticated direct marketing than larger companies
C) do not have customer details
D) use direct marketing primarily to generate awareness
Correct Answer:
Verified
Q1: Direct and database marketing uses
A) messages sent
Q2: Door to door sales
A) are effective as
Q3: Direct mail is
A) perceived as irritating
B) disregarded
Q4: Direct and database marketing weaknesses include
A) a
Q5: Direct and database marketing
A) cannot be tested
B)
Q6: Strengths of direct marketing include
A) targeting
B) personalising
C)
Q8: Loyalty schemes are
A) less effective than price
Q9: Direct and database marketing
A) aims only at
Q10: Direct marketing effectiveness
A) cannot be measured
B) can
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