Direct and database marketing
A) aims only at increasing immediate sales
B) aims at providing value added services to sales
C) targets people with unrelated products
D) is only aimed at capturing customer information
Correct Answer:
Verified
Q1: Direct and database marketing uses
A) messages sent
Q2: Door to door sales
A) are effective as
Q3: Direct mail is
A) perceived as irritating
B) disregarded
Q4: Direct and database marketing weaknesses include
A) a
Q5: Direct and database marketing
A) cannot be tested
B)
Q6: Strengths of direct marketing include
A) targeting
B) personalising
C)
Q7: Small local businesses
A) cannot afford direct marketing
B)
Q8: Loyalty schemes are
A) less effective than price
Q10: Direct marketing effectiveness
A) cannot be measured
B) can
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