Direct and database marketing uses
A) messages sent randomly to potential customers
B) messages sent to people whose contact details are on a database
C) only lists of previous customers as contacts
D) only lists of competitors' customers as contacts
Correct Answer:
Verified
Q2: Door to door sales
A) are effective as
Q3: Direct mail is
A) perceived as irritating
B) disregarded
Q4: Direct and database marketing weaknesses include
A) a
Q5: Direct and database marketing
A) cannot be tested
B)
Q6: Strengths of direct marketing include
A) targeting
B) personalising
C)
Q7: Small local businesses
A) cannot afford direct marketing
B)
Q8: Loyalty schemes are
A) less effective than price
Q9: Direct and database marketing
A) aims only at
Q10: Direct marketing effectiveness
A) cannot be measured
B) can
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