The sales promotion case for Thomas Cook shows that
A) price discounts are ineffective for services
B) price promotions can be effective for services
C) sales promotions wear out quickly
D) sales promotions build loyalty among retailers
Correct Answer:
Verified
Q1: Sales promotions are
A) based only on price
Q2: Manufacturer sales promotions
A) may damage brand equity
B)
Q3: Sales promotions cannot compensate for
A) poor product
Q5: Sales promotions are
A) used primarily as strategic
Q6: Sweepstakes and competitions are
A) subject to legislation
Q7: Value-added promotions
A) involve adding extra volume at
Q8: Large retailers
A) run sales promotions only with
Q9: Sales promotions may be aimed at
A) end
Q10: Competitive responses to sales promotions may
A) create
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