Large retailers
A) run sales promotions only with manufacturers
B) run sales promotions only for their own brands
C) use sales promotions as part of normal communication activity
D) decide on pricing and timing of promotions with manufacturers
Correct Answer:
Verified
Q1: Sales promotions are
A) based only on price
Q2: Manufacturer sales promotions
A) may damage brand equity
B)
Q3: Sales promotions cannot compensate for
A) poor product
Q4: The sales promotion case for Thomas Cook
Q5: Sales promotions are
A) used primarily as strategic
Q6: Sweepstakes and competitions are
A) subject to legislation
Q7: Value-added promotions
A) involve adding extra volume at
Q9: Sales promotions may be aimed at
A) end
Q10: Competitive responses to sales promotions may
A) create
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