Competitive responses to sales promotions may
A) create interest in a product category
B) erode the effect of other sales promotions
C) increase the price of all products in a category
D) reduce the volume of sales in a category
Correct Answer:
Verified
Q1: Sales promotions are
A) based only on price
Q2: Manufacturer sales promotions
A) may damage brand equity
B)
Q3: Sales promotions cannot compensate for
A) poor product
Q4: The sales promotion case for Thomas Cook
Q5: Sales promotions are
A) used primarily as strategic
Q6: Sweepstakes and competitions are
A) subject to legislation
Q7: Value-added promotions
A) involve adding extra volume at
Q8: Large retailers
A) run sales promotions only with
Q9: Sales promotions may be aimed at
A) end
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents