The process of obtaining and analyzing data, which will be used to refine strategic or operational plans, is known as market:

Question

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Market research applies a scientific approach to ascertain insights in and information about customers and potential target markets. Steps in this approach begin with defining the problem and research objectives, proceeding to data collection and analysis, and ending with interpretation of findings relevant to a specific marketing situation or decision making (Kotler & Keller, 2016).

The Process of Obtaining and Analyzing Data, Which Will Be