Nurses and other health care professionals tend to gravitate toward hospitals that showcase the positive aspects of the hospital to differentiate themselves from their competitors. Some of the most enticing marketing plans include showcasing:

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Receipt of nationally recognized awards such as the American Nurses Credentialing Center Magnet Recognition Program or the marketing of high accreditation scores from The Joint Commission (TJC) often is used as part of a marketing plan to differentiate hospitals from their competitors. This tends to attract nurses, physicians, patients, and other health care professionals.

Nurses and Other Health Care Professionals Tend to Gravitate Toward