How is the business of health care different from the practice of health care? (Select all that apply.)

Question

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Expectations and satisfaction depend significantly on the quality of the relationship between the brand and its customers. Social psychologists describe two broad categories of human relationships: exchange relationships in which we trade for mutual benefit and communal relationships, which are based on mutual caring and support (Barro, 2015). Health care is caught between these two kinds of relationships. In its strictest sense, the business of health care is transactional and is an exchange relationship. However, the practice of health care is more like a communal relationship.

How Is the Business of Health Care Different from the Practice