Lovelock and Wirtz (2011) underline the need of service marketers to maintain a holistic view of the entire performance they want their customers to experience; they indicate that the value proposition must integrate three essential components.Which component facilitates use of the core product and add value and differentiation to the customer's overall experience?

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This component, also referred to as peripheral services, includes all the additional services that facilitate the use of the core product and add value and differentiation to the customer's overall experience. Examples of supplementary services include delivery, installation, training, maintenance, and customer support. By offering relevant and high-quality supplementary services, service marketers can enhance the perceived value of their offerings, differentiate themselves from competitors, and build long-term relationships with customers.

Lovelock and Wirtz (2011) Underline the Need of Service Marketers