In the flower of service, Lovelock and Wirtz (2011) have split supplementary services into two types - facilitating services, and enhancing services.Which one IS NOT an enhancing service in the options below?

Question

Quizplus · Accepted Answer

Order-taking is considered a facilitating service, not an enhancing service. It is essential for the core service delivery, unlike enhancing services which add value and enrich the customer's experience.

In the Flower of Service, Lovelock and Wirtz (2011) Have