For effective segmentation of market demand, the basis for putting each customer into a given price segment requires criteria that are _____ and _____.
A)consistent across consumers; hard-to-change
B)verifiable; at each consumer's discretion
C)easy to check; hard to change
D)based on preferences; easy to change

Question

Quizplus · Accepted Answer

Criteria for effective segmentation of market demand should be easy to check, ensuring that the segmentation can be practically applied, and hard to change, ensuring that the segmentation remains stable over time.

For Effective Segmentation of Market Demand, the Basis for Putting