Which of the following bases for segmenting people would make it most difficult for people to manipulate the situation by switching segments to get a lower price?
A)Households with a subscription to a newspaper
B)The number of TVs in the household
C)Preferences
D)Customer height

Question

Quizplus · Accepted Answer

Customer height is a physical characteristic that individuals cannot easily change to fit into a different segment for pricing advantages, unlike preferences, household items, or subscriptions which can be altered or misrepresented.

Which of the Following Bases for Segmenting People Would Make