Why would it be a bad idea for a retailer to use "wearing nail polish" as the basis for segmenting customers into groups for price discrimination?
A)A retailer can easily verify whether a customer is wearing nail polish.
B)Preference for nail polish seems to be closely tied to a preference for the retailer's product.
C)There are big differences in customers who wear nail polish compared to those who do not.
D)People can easily switch from wearing nail polish to not wearing it.

Question

Quizplus · Accepted Answer

People can easily switch from wearing nail polish to not wearing it. Therefore, using this characteristic as a basis for price discrimination may not accurately capture customers' willingness to pay and could result in customers feeling unfairly targeted or manipulated.

Why Would It Be a Bad Idea for a Retailer