Validity in the salesperson evaluation method is necessary because it ensures that
A) the measurement instruments and evaluation process will be similar throughout the sales organization.
B) the performance evaluation method will be designed to meet the needs of the sales organization.
C) the measures provide accurate assessments of the criteria they are intended to measure.
D) the measures will be stable over time and exhibit internal consistency.
E) the evaluation methods will be capable of detecting differences in the performance of individual salespeople.

Question

Quizplus · Accepted Answer

Validity ensures that the measures provide accurate assessments of the criteria they are intended to measure, which is essential for an effective salesperson evaluation method. A, B, D, and E may also be important aspects of the evaluation method, but they do not specifically relate to the concept of validity.

Validity in the Salesperson Evaluation Method Is Necessary Because It