Salespeople can increase profitability in all the following ways except
A) by selling more higher margin products.
B) by reducing their travel and entertainment costs.
C) by reducing their order-call ratio.
D) by maintaining higher prices in sales negotiations.
E) by reducing their average cost per sales call.

Question

Quizplus · Accepted Answer

Reducing the order-call ratio would imply that the salespeople are making fewer sales calls and taking fewer orders, which would ultimately lead to a decrease in profitability. Therefore, this option does not help increase profitability. On the other hand, selling more higher margin products, maintaining higher prices in negotiations, and reducing the average cost per sales call would all contribute positively to increasing profitability. While reducing travel and entertainment costs may also seem like a way to increase profitability, it is not always feasible or effective as it may hinder relationship-building and sales efforts.

Salespeople Can Increase Profitability in All the Following Ways Except