The development of a BARS approach to salesperson performance evaluation is an iterative process that actively incorporates members of the salesforce.

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This statement is true. The Behavioral Anchored Rating Scale (BARS) approach to salesperson performance evaluation is typically developed through a collaborative process that involves input from members of the salesforce. The process is often iterative, with feedback and revisions being made to the evaluation criteria and rating scales based on real-world observations of salesperson behavior and performance.

The Development of a BARS Approach to Salesperson Performance Evaluation