Each strategic business unit faces a different competitive situation and plays a different role in the business unit portfolio.
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Q95: The most successful approach to utilizing the
Q96: The definition of SBUs must be consistent
Q97: SBUs typically consist of several products or
Q98: An SBU usually has its own sales
Q99: Changes in the definition of SBUs typically
Q101: Sales management has ultimate responsibility for establishing
Q102: The recommended compensation system for the SBU
Q103: If the SBU's objective is to "hold
Q104: If the SBU's objective is to "harvest
Q105: If the SBU's objective is to "divest/liquidate
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