Personal selling-driven marketing communication strategies are appropriate when message credibility is important.

Question

Quizplus · Accepted Answer

Personal selling-driven marketing communication strategies involve one-on-one interactions between the salesperson and the consumer. This type of communication strategy allows for more personalization and customization of the message, which enhances its credibility. Personal selling is particularly effective when consumers are making high involvement purchases or decisions that involve risk or uncertainty. Therefore, when message credibility is important, personal selling-driven marketing communication strategies are appropriate.

Personal Selling-Driven Marketing Communication Strategies Are Appropriate When Message Credibility