A product such as a private aircraft would typically be sold using personal selling.
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Q126: Personal selling-driven marketing communication strategies are appropriate
Q127: The major disadvantage of personal selling is
Q128: The product market characteristics that favor personal
Q129: Personal selling is typically the preferred marketing
Q130: The marketing communications mix must be consistent
Q132: Companies using an integrated advertising and personal
Q133: One of the keys to integrating marketing
Q134: The sales function emphasizes customers, personal relationships,
Q135: A sales strategy is designed to execute
Q136: Customer account selection is one area in
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