Companies using an integrated advertising and personal selling effort might use advertising as a low cost-per-contact way to identify potential customers.

Question

Quizplus · Accepted Answer

This statement is true. Advertising can reach a large audience at a low cost per contact, and can help identify potential customers who may be interested in the company's product or service. Personal selling can then be used to directly communicate with these potential customers and convert them into actual customers.

Companies Using an Integrated Advertising and Personal Selling Effort Might