Sales strategy is important because it has a major impact on a firm's sales and profit performance.

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Sales strategy is crucial for a firm's overall success as it determines how the products/services will be promoted and sold to the target market. A well-planned sales strategy can help a firm to increase its sales and profits, while a weak sales strategy can result in reduced sales and revenues. Therefore, it is important for businesses to have a strong sales strategy to achieve their sales goals and financial objectives.

Sales Strategy Is Important Because It Has a Major Impact