The generation of new business for the selling firm is associated with which type of salespeople?
A) Order-takers and cold canvassers
B) Order-getters and order takers
C) Pioneers and franchisers
D) Order getters and pioneers
E) Missionaries and detail salespeople

Question

Quizplus · Accepted Answer

Order getters and pioneers are typically responsible for generating new business for the selling firm. Order takers focus on fulfilling existing orders and cold canvassers focus on finding new leads, but order getters and pioneers actively seek out and close new business deals.

The Generation of New Business for the Selling Firm Is