Which one of the following is not true regarding consultative selling?
A) It requires the salesperson be an expert on the customer's business, competitors, and market developments.
B) It is appropriate for all sales situations.
C) It focuses on achieving strategic goals of customers.
D) It often requires that the salesperson be a coordinator, arranging for others in the selling company to play a role in the sales process.
E) It requires a commitment to being partners with customers over a long time horizon rather than being focused on making short-term sales.

Question

Quizplus · Accepted Answer

Consultative Selling is not appropriate for all sales situations. It is best suited for complex and expensive products/services where customers need guidance and advice from the salesperson. For simple products/services, transactional selling is more appropriate.

Which One of the Following Is Not True Regarding Consultative