___________________ is essentially a sequential approach to selling in which the salesperson leads the customer through stages in the buying process.
A) Stimulus response selling
B) Mental states selling
C) Need satisfaction selling
D) Problem solving selling
E) Consultancy selling

Question

Quizplus · Accepted Answer

Mental states selling is a sequential approach where the salesperson guides the customer through different stages or mental states in the buying process, such as awareness, interest, desire, and action. This method is based on the AIDA (Attention, Interest, Desire, Action) concept.

___________________ Is Essentially a Sequential Approach to Selling in Which