Which of the following personal selling approaches focuses most on the buyer's needs and strategic priorities?
A) Stimulus response
B) Need satisfaction
C) Mental states
D) Consultative selling
E) Problem solving

Question

Quizplus · Accepted Answer

Consultative selling is focused on understanding the buyer's needs and strategic priorities. The salesperson acts as a consultant, helping the buyer identify their needs and providing solutions that meet those needs. This approach is more personalized and focuses on building a long-term relationship with the buyer, rather than just making a sale.

Which of the Following Personal Selling Approaches Focuses Most on the Buyer's