Which of the five personal selling approaches involves the highest level of adaptive selling?
A) Stimulus response
B) Need satisfaction
C) Consultative selling
D) Mental states
E) Problem solving

Question

Quizplus · Accepted Answer

Consultative selling involves a deep understanding of the customer's needs and concerns, and requires the salesperson to adapt their approach and offer customized solutions. This level of personalization and adaptation requires a higher level of adaptive selling compared to the other approaches listed.

Which of the Five Personal Selling Approaches Involves the Highest