Which of the five personal selling approaches is the least flexible and least focused on the buyer's unique needs?
A) Stimulus response
B) Need satisfaction
C) Contingency selling
D) Mental states
E) Problem solving

Question

Quizplus · Accepted Answer

The stimulus response approach involves presenting a stimulus, such as a message or demonstration, and relying on the customer's automatic response to it. This approach is least focused on the buyer's unique needs because it assumes that all customers will respond in the same way to the same stimulus, without taking into account their specific preferences or situation. It is also the least flexible because it does not allow for much adaptation or customization based on individual customer needs or feedback.

Which of the Five Personal Selling Approaches Is the Least