To be successful at trust building, research indicates that salespeople should demonstrate all of the following characteristics EXCEPT
A) salesperson orientation.
B) competence.
C) dependability.
D) honesty.
E) compatibility.

Question

Quizplus · Accepted Answer

Salesperson orientation refers to a self-centered focus on making a sale rather than on building trust and relationships with customers. Therefore, this is not a characteristic that would enhance trust building.

To Be Successful at Trust Building, Research Indicates That Salespeople