If a firm changes its plans regarding the use of a specific marketing strategy for a future time period, then its sales forecast will normally change as well.
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Q42: The term forecast is ordinarily used to
Q43: Sales managers are typically most concerned with
Q44: A forecast of market potential is the
Q45: A sales forecast is the best possible
Q46: Sales potential provides an assessment of overall
Q48: If you are preparing industry sales forecasts
Q49: If you predict a specific level of
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Q51: Under-forecasting can result in lost sales and
Q52: Inaccurate forecasts may result in detrimental effects
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