Within psychological social psychology, both the theory of cognitive dissonance and self-perception theory explain:

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Both the theory of cognitive dissonance and self-perception theory explain the effect of behavior on attitudes. Cognitive dissonance theory suggests that when individuals engage in behavior that is inconsistent with their attitudes, they experience psychological discomfort or dissonance. This discomfort can be resolved by changing attitudes to align with behavior. Self-perception theory suggests that individuals infer their attitudes from their behavior, observing their behavior and the circumstances in which it occurred to draw conclusions about their internal attitudes. Both theories provide explanations for how behavior can influence attitudes.

Within Psychological Social Psychology, Both the Theory of Cognitive Dissonance