In the Elaboration Likelihood Model, processing through a central route is used if recipients have:

Question

Quizplus · Accepted Answer

The central route processing in the Elaboration Likelihood Model is used when recipients have high motivation and ability to process the message. This route involves the active and conscious evaluation of the message arguments, which requires both motivation and ability to understand the message content. Therefore, choice E (High motivation and ability) is the best option.

In the Elaboration Likelihood Model, Processing Through a Central Route