The most visible form of customer relationship management is probably the loyalty/rewards/frequency program.
Correct Answer:
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Q5: Inertial loyalists are uninvolved and continue to
Q6: The relationship between satisfaction and loyalty is
Q7: A company's most loyal customers may also
Q8: As one would expect, most heavy users
Q9: One hundred percent loyal buyers tend to
Q11: The main reason companies introduce loyalty programs
Q12: Many feel that loyalty programs don't, in
Q13: Spurious or inertial loyalty looks at which
Q14: Situation specific loyalty recognizes that a person
Q15: Most customers who are dissatisfied complain directly
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