Spurious or inertial loyalty looks at which brands a customer purchases but does not consider a person's attitudes toward the brands?

Name: Spurious or inertial loyalty looks at which brands a customer purchases but does not consider a person's attitudes toward the brands?
Brand: Quizplus
Rating: 4.9 (46 reviews)

Question

Quizplus · Accepted Answer

Spurious or inertial loyalty is based on behavioral patterns rather than on attitudes or emotional connections toward a brand. It focuses on which brands a customer purchases rather than why they choose them.

Spurious or Inertial Loyalty Looks at Which Brands a Customer