Customer satisfaction is not a very good measure predicting future purchase behavior.
Correct Answer:
Verified
Q11: The main reason companies introduce loyalty programs
Q12: Many feel that loyalty programs don't, in
Q13: Spurious or inertial loyalty looks at which
Q14: Situation specific loyalty recognizes that a person
Q15: Most customers who are dissatisfied complain directly
Q17: The large number of on-par competitive offerings
Q18: More than seventy-five percent of all Americans
Q19: Multi-channel users are more profitable than single
Q20: Each year, the University of Michigan conducts
Q21: The two types of satisfaction measures are
A)transaction
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