Each year, the University of Michigan conducts a survey of customers that examines customer perceptions of hundreds of companies in a variety of industries. Which measures are felt to be so important to American businesses that this survey is done?

Question

Quizplus · Accepted Answer

The survey conducted by the University of Michigan focuses on measuring service quality and customer satisfaction, which are critical factors for businesses to build loyal customer relationships and be successful in the long run. GNP, economic indicators, foreign vs. domestic product quality, and index of counterfeit products are not directly related to customer perceptions of companies.

Each Year, the University of Michigan Conducts a Survey of Customers