The large number of on-par competitive offerings is a type of intervening variable that can exist between satisfaction and the creation of loyalty toward a company and its customers.

Question

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The existence of on-par competitive offerings can distract or tempt customers away from a company, which can weaken or break their loyalty towards that company. It is therefore an intervening variable that affects the relationship between satisfaction and loyalty.

The Large Number of On-Par Competitive Offerings Is a Type